Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how CIRF (cirf.org.uk) collects, uses, and protects your personal information. We are committed to transparency and compliance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We collect the following types of information:

• Personal Data: Name, email address, and contact details when you voluntarily provide them (e.g., newsletter sign-ups, contact forms).
• Technical Data: IP address, browser type, device information, and operating system.
• Cookie Data: Information stored via cookies and similar tracking technologies.
• Usage Data: Pages visited, time spent on site, clicks, referral sources, and browsing patterns.

How We Use Information

We use your information for the following purposes:

• Analytics and performance monitoring to understand user behaviour and improve our website.
• Affiliate tracking to measure referral conversions and commission eligibility.
• Site improvement, including content optimization and feature development.
• Marketing communications (where you have opted in).
• Compliance with legal and regulatory obligations.

Cookie Policy

We use various types of cookies on our site:

• Essential Cookies: Required for core site functionality.
• Analytics Cookies: Help us understand user engagement and site performance (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals to casino partners and measure conversion metrics.
• Marketing Cookies: Used for targeted advertising and retargeting campaigns.

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may impact site functionality.

Third-Party Links

Our site contains links to online casinos and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We strongly recommend reviewing their privacy policies before providing any personal information or engaging in gambling activities. Third-party sites are governed by their own terms and privacy policies, which may differ significantly from ours.

Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of your personal data.
• Right to Rectification: Correct inaccurate or incomplete information.
• Right to Erasure: Request deletion of your data ("right to be forgotten").
• Right to Restrict Processing: Limit how we use your information.
• Right to Data Portability: Receive your data in a portable format.
• Right to Object: Opt-out of marketing communications and certain processing activities.
• Rights Related to Automated Decision-Making: Request human review of automated decisions affecting you.

To exercise any of these rights, please contact us using the details below.

Data Retention

We retain personal information only as long as necessary for the purposes outlined in this policy:

• Email subscriptions are retained until you unsubscribe.
• Analytics data is typically retained for 26 months.
• Affiliate tracking data is retained in accordance with our affiliate program agreements.
• Contact form submissions are retained for 12 months unless longer retention is required by law.

You may request deletion of your data at any time, subject to legal obligations to retain certain information.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

Email: privacy@cirf.org.uk
Website: cirf.org.uk

We will respond to your request within 30 days in accordance with UK GDPR requirements. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Please note: Gambling can be harmful. If you or someone you know is struggling with gambling addiction, please seek help from organisations such as BeGambleAware or Gamblers Anonymous.